Ocean Active Fly is the first fly fishing operator and outfitter in Dubai and the region and we have always been conscious about respecting the environment that we operate in, however, over the years we have seen several places that we have visited deteriorate and some even to the level that fish stocks have been wiped out or pollution has made visiting these places dangerous or just very sad. Ocean Active Fly through all of our travels to the four corners of the Earth to either fish or attend exhibitions has met and discussed with various people and organisations how to help preserve our environment as well as also how to help support various campaigns, NGO’s or grass root initiatives. Ocean Active Fly has been involved with various beach clean ups, coral relocation projects, fish tagging and fish release programs but this has not been enough. We are proud to be associated with and to implement the Kickplastic Campaign with Yeti and Cost Del Mar, Keepemwet and to be IGFA Captains and members. We are not here to preach but just to practice environmentally friendly practices that we feel are worthwhile and to make a difference to the environment that we operate in and hopefully educate some clients as well as fellow anglers and seafarers.